We are the first precious metals company in the world dedicated to helping women towards financial freedom through precious metals.

Welcome to As Good As Gold Women!

As Good As Gold Australia launched mid-2013 trading in precious metals and bullion, rapidly building momentum with strong referral activity - currently our energetic, robust business operation continues to expand.

The co-founders, two brothers, managed successful engineering and international marketing companies, but decided to follow their passion for gold and silver by establishing As Good As Gold Australia.

It was clear, that for the world to heal itself, it would have to restore its faith in world currencies by backing them with gold, as it had done for over 3000 years. It was also clear that a large portion of our society, namely women, were not exposed to the opportunities that investing in precious metals has to offer, yet women overwhelmingly make the financial decisions in the family.

Women are generally less likely to take financial risks, often relying on traditional institutions such as banks and the stock market. However, trust in banks, and indeed governments and other bastions of our society is eroding. The global stock market is increasingly volatile and unstable.

Women do not eagerly educate themselves about investment, and for many of us women, our upbringing has fostered negative psychological attitudes that govern our behaviour towards money.



In Australia, the number of women over 55 years of age who find themselves destitute, without adequate financial support and lacking in job prospects is increasingly alarming, as is the rising number of women in their 20s who are struggling to pay off debts, or just live without overwhelming stress about finances.

As Good As Gold Women was established to close the gap between women suffering financially and those who invest for their future financial freedom - through education, information and by showcasing practical examples of our female clients, we are committed to inspiring all women to empower themselves.



It is an absolute pleasure for me to steer

As Good As Gold Women.

I believe we can live a fulfilled life. We can live a life of abundance, and we can have greater control of our financial destiny, paving the way for women to live a happier and more peaceful existence when it comes to finances and investing.

I, and my team, would truly love to help you achieve your financial goals by making it simple and effective to invest in gold and silver.

Carmelle Pavan

Business & Marketing Director

  • Email Carmelle
  • Connect on LinkedIn

Majette, Wellbeing Practitioner

My recommendation is to value and appreciate money, that is, to make your money grow for you - get into the habit of making decisions that will appreciate the value of your money and give you stability, like gold and silver does for me.

Jude, Businesswoman

Education is power, it's confidence - you can learn online, watch videos, and seminars on the As Good As Gold Australia website - all the key players in the finance world are telling us to buy silver now.

Elizabeth, Aged Care Worker

My advice to women is to concentrate on your mindset, educate yourself on the things that you can invest in - a small amount of gold or silver will compound over time.


gold and silver?


"I wish I had started investing way earlier than I did, and educating myself on finance and investment"

Jude, Businesswoman



Gold is the only money that has kept a strong value over the 5,000 year history.

Gold is a completely private and anonymous wealth preservation instrument that is also extremely portable.

Currently, there is only enough investment-grade gold available on Earth for every living person to have less than one ounce, making this precious metal highly sought-after.

Throughout human history, gold has been revalued to account for all excess currency in circulation. Today, to account for all the US dollars printed by the Federal Reserve, gold would have to be revalued at AUD$15,000 per oz.

In times of crisis, gold is the safest form of insurance that also has the greatest potential to protect your wealth. Studies over the past five decades have confirmed that a balanced, diversified portfolio holding gold performs better than those without gold.

"Investing in gold and silver will help your family in the future"

Sue, Businesswoman



The world has used up as much silver as has ever been mined, and today's silver inventories are at very low levels, yet silver is extremely affordable. This may not be the case for very much longer.

For wealth protection, silver appears to be the better option in the precious metals space because it is in incredibly high demand and yet still so undervalued.

Apart from being physical money, silver has thousands of essential industrial uses - silver is the most electrically conductive, thermally conductive, and reflective metal on the planet.

Silver is a 'miracle metal', second only to oil, as the world's most useful commodity.

Over the last 5000 years, there have been approximately 3800 fiat currencies that have become worthless - no fiat currency has lasted forever. Eventually, they all fail, and today fiat currencies are all made of paper, backed by nothing.

"For women, investing in silver is a very smart savings plan"

Bella, Artist



As Good As Gold Australia Founders (right to left)

Darryl Panes | Chief Executive Officer, Brian Panes | Principal, Jarrad Panes | Chief Financial Officer.

We are often asked by our clients about the issue of safely storing precious metals. A shoe box under the bed? Your home safe? A bank deposit box? Store it with the dealer you bought it from?

We recommend holding precious metals outside of the banking system, for complete protection against potential bail-ins or government confiscation. A home safe can be installed for as little as $500 from a local security company but should only store small amounts. If you do keep your precious metals at home, you should avoid telling everyone about your stash.

The safest and surest way to store your precious metals is with As Good As Gold Australia's official secure facility partner, Guardian Vaults - with 15 over years' experience safely storing gold, silver, jewellery and other valuable items, Guardian Vaults is one of Australia's leading high-security storage companies based in Melbourne and Sydney with the highest rated secure storage vault available.





for you and your family





© 2019 As Good As Gold Women - an initiative of As Good As Gold Australia.

  • Facebook
  • Twitter
  • Instagram
  • YouTube

As Good As Gold Australia (Head Office)

Level 30, 91 King William Street

Adelaide SA 5000​

1300 295 833​


Disclaimer: As Good As Gold Australia is not a financial services business and is not licensed or authorised to give investment advice or provide financial services. As Good As Gold Australia does not accept any liability for any financial or investment decisions made on the basis of the information presented on this website, any interviews, articles, email marketing or any other representation provided by As Good As Gold Women or As Good As Gold Australia. Any information provided does not constitute financial or investment advice, and should not be taken as such. As Good As Gold Australia recommends that you obtain professional advice, and take into account your particular investment objectives, financial situation and individual needs before proceeding with any financial decisions.